Jim Jannard, The Man Who Bought The Amazon Rainforest

Butterfly in the Amazon Basin. Photo by Shirley Sekarajasingham

Butterfly in the Amazon Basin. Photo by Shirley Sekarajasingham

Jim Jannard, the founder of Oakley, and more recently of Red, purchased a large draft of rainforest in the Amazon a couple of years ago. He hired the local people back on the land to take care of it. No logging companies have cut trees since then.

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